An inside-out approach to integrated marketing communication: An international analysis
Year of publication: |
2008
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Authors: | Kerr, Gayle ; Schultz, Don ; Patti, Charles ; Kim, Ilchul |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 27.2008, 4, p. 511-548
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