An inside-out marketing strategy for innovation among human service nonprofits in South Korea
Sangmi Choi (Soongsil University)
Year of publication: |
2016
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Authors: | Choi, Sangmi |
Published in: |
Nonprofit management & leadership. - Hoboken, NJ : Wiley, ISSN 1048-6682, ZDB-ID 31668-4. - Vol. 26.2015/2016, 3, p. 331-347
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Subject: | internal marketing | customer orientation | innovation | human service nonprofits | marketing management for nonprofits | Nonprofit-Organisation | Nonprofit organization | Marketingmanagement | Marketing management | Südkorea | South Korea | Nonprofit-Marketing | Nonprofit marketing | Beziehungsmarketing | Relationship marketing | Nonprofit-Management | Nonprofit management | Innovation |
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