Engaging a new generation of donors : a relationship management theory approach to communication between nonprofits and millennials
Year of publication: |
2024
|
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Authors: | Parker, Kimberly A. ; Geegan, Sarah A. ; Pfeiffer, Samantha N. ; George, Ansley M. ; Jaffe, Danielle E. ; Grumbein, Adriane ; Scheuer, Sylvia ; Brown, Allison D. |
Published in: |
Journal of philanthropy and marketing. - Hoboken, NJ : Wiley, ISSN 2691-1361, ZDB-ID 3059641-5. - Vol. 29.2024, 1, Art.-No. e1816, p. 1-10
|
Subject: | donation | millennials | nonprofit organizations | nonprofits | relationship management theory | Nonprofit-Organisation | Nonprofit organization | Fundraising | Nonprofit-Marketing | Nonprofit marketing | Beziehungsmarketing | Relationship marketing | Nonprofit-Management | Nonprofit management |
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