An institutional perspective on modernization and sex-appeal advertising
Year of publication: |
2017
|
---|---|
Authors: | Luk, Chung-leung ; Chow, Cheris W. C. ; Wan, Wendy W. N. ; Lai, Jennifer Y. M. ; Fu, Isabel ; Fong, Candy P. S. |
Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 29.2017, 2, p. 220-238
|
Subject: | China | Attitudes | Modernization | Nudity | Sexual ads | Werbung | Advertising | Sexualität | Sexuality | Institutionenökonomik | Institutional economics | Werbewirkung | Advertising effects |
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