Consumer responses to sexual advertising : the intersection of modernization, evolution, and international marketing
Wendy W. N. Wan, Chung-Leung Luk and Cheris W. C. Chow
| Year of publication: |
2014
|
|---|---|
| Authors: | Wan, Wendy W. N. ; Luk, Chung-leung ; Chow, Cheris W. C. |
| Published in: |
Journal of international business studies : JIBS ; an official journal of the Academy of International Business. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 0047-2506, ZDB-ID 410609-X. - Vol. 45.2014, 6, p. 751-782
|
| Subject: | evolutionary psychology | modernization | advertising | strategic pluralism theory | cross-cultural experiments | China | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Evolutionsökonomik | Evolutionary economics | Internationales Marketing | International marketing |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010396525