An instrument to measure the customer-based corporate reputation of large service organizations
Year of publication: |
2015
|
---|---|
Authors: | Wepener, Marietjie ; Boshoff, Christo |
Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 29.2015, 3, p. 163-172
|
Subject: | Service organizations | Corporate reputation | Scale development | Firmenimage | Organisation | Organization | Dienstleistung | Services |
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