Measuring client-based corporate reputation in B2B professional services : scale development and validation
Year of publication: |
2015
|
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Authors: | Walsh, Gianfranco ; Beatty, Sharon E. ; Holloway, Betsy Bugg |
Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 29.2015, 3, p. 173-187
|
Subject: | Reputation management | Professional services | Scale development | Client-based reputation of professional services | Firmenimage | Corporate reputation | Reputation | Freie Berufe | Unternehmensdienstleistung | Business services | Dienstleistungsqualität | Service quality |
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