An integrated B2B guanxi model : a Taiwan perspective
Year of publication: |
2020
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Authors: | Kuo, Min-Jon ; Zhu, Dauw-Song ; White, Louis P. |
Published in: |
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2675, ZDB-ID 2092673-X. - Vol. 19.2020, 4, p. 309-328
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Subject: | Ganqing | guanxi | harmony | mutual benefit | relationship marketing | Taiwan | Soziales Netzwerk | Social network | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | China | B-to-B-Marketing | Business-to-business marketing |
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