An integrated model for customer's e-loyalty : an evidence from online shopping in Vietnam
Year of publication: |
2020
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Authors: | Bui Nhat Vuong ; Sid Suntrayuth |
Published in: |
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019. - Norderstedt : PubliQation, ISBN 978-3-7458-7000-8. - 2020, p. 367-406
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Subject: | Website quality | e-trust | e-satisfaction | perceived enjoyment | e-loyalty | electronic word of mouth | Vietnam | Viet Nam | Online-Handel | Online retailing | Kundenzufriedenheit | Customer satisfaction | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Website | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | Innovationsakzeptanz | Innovation adoption | Dienstleistungsqualität | Service quality |
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