An integrated model to identify and rank the after sales service strategies of firms engaged in household appliances business
Sivanesan Murali, Singaram Pugazhendhi
| Year of publication: |
2016
|
|---|---|
| Authors: | Murali, Sivanesan ; Pugazhendhi, Singaram |
| Published in: |
International journal of services and operations management. - Olney : Inderscience, ISSN 1744-2370, ZDB-ID 2186492-5. - Vol. 24.2016, 1, p. 99-124
|
| Subject: | strategic management | after sales service | ASS | weakness | strength | opportunity | threat | SWOT | balanced scorecard | BSC | analytical hierarchy process | AHP | quality function deployment | QFD | Qualitätsmanagement | Quality management | AHP-Verfahren | AHP approach | Balanced Scorecard | Balanced scorecard | Strategisches Management | Strategic management | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011598311