An integrative framework of corporate brand equity
Chris Halliburton; Stephanie Bach
| Year of publication: |
2012
|
|---|---|
| Authors: | Halliburton, Chris ; Bach, Stephanie |
| Published in: |
EuroMed journal of business. - Bingley : Emerald, ISSN 1450-2194, ZDB-ID 2509205-4. - Vol. 7.2012, 3, p. 243-255
|
| Subject: | Markenarchitektur | Brand architecture |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009668379