An integrative model of consumers' reluctance to buy foreign products : do social and environmental country images play a role?
Year of publication: |
2015
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Authors: | García-de-Frutos, Nieves ; Ortega Egea, José Manuel |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 35.2015, 2, p. 167-186
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Subject: | country-based anti-consumption | reluctance to buy | country images | social image | environmental image | macromarketing | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Firmenimage | Corporate reputation | Internationales Marketing | International marketing |
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