An integrative review of gift-giving research in consumer behavior and marketing
Year of publication: |
2023
|
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Authors: | Givi, Julian ; Birg, Laura ; Lowrey, Tina M. ; Galak, Jeff |
Published in: |
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1532-7663, ZDB-ID 2021876-X. - Vol. 33.2023, 3, p. 529-545
|
Subject: | consumer psychology | gift-giving | multidisciplinary | prosocial behavior |
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