An international marketing manifesto
Michael R. Czinkota and Ilkka A. Ronkainen
| Year of publication: |
2011
|
|---|---|
| Authors: | Czinkota, Michael R. ; Ronkainen, Ilkka A. |
| Published in: |
Staying of top : crucial issues for international business in the 21st century. - Santa Barbara, Calif. [u.a.] : Praeger. - 2011, p. 55-70
|
| Subject: | Internationales Marketing | International marketing | Internationale Marktforschung | International marketing research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009232292