An international marketing strategy perspective on Islamic marketing
Sonja Prokopec and Mazen Kurdy
| Year of publication: |
2011
|
|---|---|
| Authors: | Prokopec, Sonja ; Kurdy, Mazen |
| Published in: |
Handbook of Islamic marketing. - Cheltenham [u.a.] : Elgar, ISBN 1-84980-013-8. - 2011, p. 208-225
|
| Subject: | Marketing | Islamisch | Islamic | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009349673