An interview with William Arruda : communicating your personal brand
by Bernadette Martin
| Year of publication: |
2009
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|---|---|
| Authors: | Martin, Bernadette ; Arruda, William |
| Published in: |
Thunderbird international business review. - New York, NY : Wiley, ISSN 1096-4762, ZDB-ID 1411657-1. - Vol. 51.2009, 5, p. 417-419
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| Subject: | Markenführung | Brand management | Persönlichkeitspsychologie | Personality psychology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Interview |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003880076