An introduction to an old acquaintance : using Bayesian inference in sales research
Year of publication: |
2020
|
---|---|
Authors: | Rouziou, Maria ; Dugan, Riley |
Published in: |
Journal of personal selling & sales management : JPSSM. - London : Routledge, Taylor & Francis, ISSN 1557-7813, ZDB-ID 2068748-5. - Vol. 40.2020, 2, p. 114-131
|
Subject: | Bayesian inference | Bayesian methods | frequentism | sales performance | salespeople | Bayes-Statistik | Verkaufspersonal | Salespeople | Verkauf | Selling | Theorie | Theory | Statistische Methodenlehre | Statistical theory |
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