Brand assets and pay fairness as two routes to enhancing social capital in sales organizations
Year of publication: |
June 2018
|
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Authors: | Rouziou, Maria ; Dugan, Riley ; Rouziès, Dominique ; Iacobucci, Dawn |
Published in: |
The journal of personal selling & sales management : JPSSM. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0885-3134, ZDB-ID 901152-3. - Vol. 38.2018, 2, p. 191-204
|
Subject: | brand identification | job satisfaction | pay fairness | salespeople | social capital | Sozialkapital | Social capital | Arbeitszufriedenheit | Job satisfaction | Gerechtigkeit | Justice | Markenführung | Brand management | Verkaufspersonal | Salespeople |
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