An investigation of augmented reality applications from the perspectives of brand trust and purchase intentions of customers
Bilsen Bilgili, Emrah Özkul, Erdoğan Koç, Mehmet Oğuz Ademoğlu
| Year of publication: |
2019
|
|---|---|
| Authors: | Bilgili, Bilsen ; Özkul, Emrah ; Koç, Erdoğan ; Ademoğlu, Mehmet Oğuz |
| Published in: |
Contemporary issues in behavioral finance. - Bingley, UK : Emerald Publishing, ISBN 978-1-78769-882-6. - 2019, p. 53-64
|
| Subject: | Virtuelle Realität | Virtual reality | Markentreue | Brand loyalty | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012101832