An investigation of consumer product warranties as market signals of product reliability
Year of publication: |
1988
|
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Authors: | Kelley, Craig A. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 16.1988, 2, p. 72-78
|
Subject: | Produktgestaltung | Product design | Produktqualität | Product quality | Konsumentenverhalten | Consumer behaviour |
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