Lowering customer evaluation costs, product differentiation, and price competition
Year of publication: |
January-February 2016
|
---|---|
Authors: | Jing, Bing |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 35.2016, 1, p. 113-127
|
Subject: | customer learning | evaluation | product quality | search | vertical differentiation | Produktqualität | Product quality | Produktdifferenzierung | Product differentiation | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Preiswettbewerb | Price competition | Produktgestaltung | Product design | Preismanagement | Pricing strategy | Dienstleistungsqualität | Service quality |
-
Personalized Pricing and Quality Differentiation
Ghose, Anindya, (2014)
-
Downstream labeling and upstream price competition
Bonroy, Olivier, (2012)
-
Product price, quality, and service decisions under consumer choice models
Wang, Ruxian, (2022)
- More ...
-
The Impacts of Shopbots on Online Consumer Search
Zhang, Jennifer, (2007)
-
Network externalities and market segmentation in a monopoly
Jing, Bing, (2007)
-
Pricing experience goods : the effects of customer recognition and commitment
Jing, Bing, (2011)
- More ...