An investigation of influencer body enhancement and brand endorsement
Year of publication: |
2022
|
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Authors: | Lefebvre, Sarah ; Cowart, Kelly |
Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 36.2022, 1, p. 59-72
|
Subject: | Cosmetic surgery services | Experimental design | Influencer marketing | Morality | Professional services | Social media | Social perceptions | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Experiment | Markenführung | Brand management | Wahrnehmung | Perception |
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