An investigation of androgyny and sexual orientation in advertising : how androgynous imagery and sexual orientation impact advertisement and brand attitudes
Kelly Cowart, Phillip Wagner
| Year of publication: |
2021
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|---|---|
| Authors: | Cowart, Kelly ; Wagner, Phillip |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 61.2021, 3, p. 276-288
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| Subject: | Sexual orientation | Androgyny | Werbung | Advertising | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2501/JAR-2021-001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012656807