Broken (promotional) promises : the impact of firm reputation and blame
Year of publication: |
2010
|
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Authors: | Bailey, Ainsworth Anthony ; Bonifield, Carolyn M. |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 16.2010, 5, p. 287-306
|
Subject: | Firmenimage | Corporate reputation | Verkaufsförderung | Sales promotion | Marketingmanagement | Marketing management |
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