An investigation of marketing capabilities and upgrading performance of manufacturers in mainland China and Hong Kong
Year of publication: |
2009
|
---|---|
Authors: | Eng, Teck Yong ; Spickett-Jones, J. Graham |
Published in: |
Journal of world business : JWB. - Greenwich, Conn. [u.a.] : JAI Press, ISSN 1090-9516, ZDB-ID 1382307-3. - Vol. 44.2009, 4, p. 463-475
|
Subject: | Industrie | Manufacturing industries | Spillover-Effekt | Spillover effect | Marketingmanagement | Marketing management | Betriebliche Wertschöpfung | Value creation | China |
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