An investigation of problem-solving support and relaxation motivations on e-WOM
Saranya Labsomboonsiri, Shane Mathews and Edwina Luck
| Year of publication: |
June 2017
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|---|---|
| Authors: | Labsomboonsiri, Saranya ; Mathews, Shane ; Luck, Edwina |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 23.2017, 3, p. 273-292
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| Subject: | e-WOM | problem-solving support | enjoyment exchange | social bonds | Problemlösung | Problem solving | Anleihe | Bond | Motivation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2014.984317 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011705493