Recognise me or pay me? : how rewards for online restaurant reviews impact continuity : a cross-country investigation
Saranya Labsomboonsiri, Shane Mathews, Edwina Luck, Rory Mulcahy
| Year of publication: |
2022
|
|---|---|
| Authors: | Labsomboonsiri, Saranya ; Mathews, Shane ; Luck, Edwina ; Mulcahy, Rory |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 106.2022, p. 1-11
|
| Subject: | Electronic word-of-mouth | EWOM | Motivation | Online reviews | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Gastronomie | Restaurant industry | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2022.103289 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013383274