An investigation of purchase behavior on spillover-effect health insurance : using an extended TAM
Chen-Ying Lee
| Year of publication: |
2023
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|---|---|
| Authors: | Lee, Chen-Ying |
| Published in: |
International journal of pharmaceutical and healthcare marketing. - Bradford : Emerald, ISSN 1750-6131, ZDB-ID 2280280-0. - Vol. 17.2023, 1, p. 38-54
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| Subject: | Extended TAM | Health insurance | Purchase intention | Spillover-effect | Wearable technology | Krankenversicherung | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJPHM-10-2020-0094 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014336873