An investigation of social media usage, brand consciousness, and purchase intention towards luxury products among millennials
Shu-Chuan Chu; Sara Kamal
| Year of publication: |
2011
|
|---|---|
| Authors: | Chu, Shu-chuan ; Kamal, Sara |
| Published in: |
Breaking new ground in theory and practice. - Wiesbaden : Gabler, ISBN 978-3-8349-3134-4. - 2011, p. 181-192
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Altersgruppe | Age group | Social Web | Social web | Luxusgüter | Luxury goods | Markenimage | Brand image | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009380022