An investigation of the cross-national determinants of customer satisfaction
Forrest V. Morgeson; Sunil Mithas; Timothy L. Keiningham; Lerzan Aksoy
| Year of publication: |
2011
|
|---|---|
| Authors: | Morgeson, Forrest V. ; Mithas, Sunil ; Keiningham, Timothy ; Aksoy, Lerzan |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 39.2011, 2, p. 198-215
|
| Subject: | Kundenzufriedenheit | Customer satisfaction | Internationales Marketing | International marketing | Multinationales Unternehmen | Transnational corporation | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009012597