An investigation of the impact of promotions on across-submarket competition
Year of publication: |
2001
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Authors: | Kannan, P.K. ; Yim, Chi Kin Bennett |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 53.2001, 3, p. 137-150
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