Consumer Behavioral Loyalty: A Segmentation Model and Analysis
Year of publication: |
1999
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Authors: | Yim, Chi Kin Bennett ; Kannan, P.K. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 44.1999, 2, p. 75-92
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