An investigation of the role of product characteristics in risk perception
William G. Zikmund and Jerome E. Scott
| Year of publication: |
1977
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|---|---|
| Authors: | Zikmund, William G. ; Scott, Jerome E. |
| Published in: |
Review of business and economic research : RBER ; a publication of the Division of Business and Economic Research, College of Business Administration, University of New Orleans. - New Orleans, La., ISSN 0362-7985, ZDB-ID 860612-2. - Vol. 13.1977, 1, p. 19-34
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| Subject: | Verbraucher | Risiko | Vereinigte Staaten |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003036036