An oligopoly model of dynamic advertising competition
Year of publication: |
2009
|
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Authors: | Erickson, Gary M. |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 197.2009, 1 (16.8.), p. 374-388
|
Subject: | Theorie | Theory | Werbung | Advertising | Oligopol | Oligopoly | Wettbewerb | Competition |
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