An online marketing strategies assessment for companies in airlines and entertainment industries in Malaysia
Year of publication: |
[2017]
|
---|---|
Authors: | Nathan, Robert Jeyakumar ; Chiun, Desmond Chong Fook ; Mohd Suki, Norazah |
Published in: |
Handbook of research on leveraging consumer psychology for effective customer engagement. - Hershey, PA, USA : Business Science Reference, ISBN 978-1-5225-0746-8. - 2017, p. 1-15
|
Subject: | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Benutzerfreundlichkeit | Usability | Website | Social Web | Social web | Fluggesellschaft | Airline | Freizeitwirtschaft | Leisure industries | Malaysia |
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