An operations management perspective on adopting customer-relations management (CRM) software
Year of publication: |
2012
|
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Authors: | Schniederjans, Marc J. ; Cao, Ray Qing ; Gu, Vicky Ching |
Published in: |
International journal of production research. - London : Taylor & Francis, ISSN 0020-7543, ZDB-ID 160477-6. - Vol. 50.2012, 14 (15.7.), p. 3974-3987
|
Subject: | customer relations management software (CRP) | empirical study | enterprise resource planning (ERP) | operations management | supply chain management | ERP-System | ERP system | Beziehungsmarketing | Relationship marketing | Lieferkette | Supply chain | Prozessmanagement | Business process management | Software | Produktionswirtschaft | Production management | Informationsmanagement | Information management |
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