Diffusion of innovation: customer relationship management adoption in supply chain organizations
Year of publication: |
2015
|
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Authors: | Gu, Vicky Ching ; Schniederjans, Marc J. ; Cao, Ray Qing |
Published in: |
International journal of quality innovation. - Heidelberg : SpringerOpen, ISSN 2363-7021, ZDB-ID 2829044-6. - Vol. 1.2015, 6, p. 1-17
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Subject: | Innovation diffusion | Customer relations management | System quality | Software adoption | Beziehungsmarketing | Relationship marketing | Innovationsdiffusion | Lieferkette | Supply chain | Innovationsmanagement | Innovation management | Qualitätsmanagement | Quality management |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1186/s40887-015-0006-6 [DOI] hdl:10419/176481 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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