Analitical marketing
Year of publication: |
1970
|
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Authors: | Simon, Leonard S. ; Freimer, Marshall |
Other Persons: | Freimer, Marschal (contributor) |
Publisher: |
New York [u.a.] : Harcourt, Brace & World |
Subject: | Marktforschung | Betriebswirtschaftliche Verfahrensforschung | Absatzweg | Absatzpolitik | Produktgestaltung | Werbungsbetrieb |
Description of contents: | Table of Contents [external.dandelon.com] |
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Brand loyalty and barriers to entry
Schmalensee, Richard, (1974)
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Management perspectives in marketing
Boone, Louis E., (1972)
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Basic marketing: a managerial approach
McCarthy, Edmund Jerome, (1975)
- More ...
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The evaluation of potential new produkt alternatives
Freimer, Marshall, (1970)
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Freimer, Marshall, (1967)
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Simon, Leonard S., (1970)
- More ...