An Overview of Marketing Planning in UK Service Companies
Year of publication: |
1983
|
---|---|
Authors: | Greenley, Gordon E. |
Published in: |
Marketing Intelligence & Planning. - MCB UP Ltd, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 1.1983, 3, p. 55-68
|
Publisher: |
MCB UP Ltd |
Subject: | Service Marketing |
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