An overview of the first 21 years of research in the International Marketing Review, 1983-2003
Year of publication: |
2005
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Authors: | Malhotra, Naresh K. ; Wu, Lan ; Whitelock, Jeryl |
Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 22.2005, 4, p. 391-398
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