An updated overview of research published in the International Marketing Review : 1983 to 2011
Naresh K. Malhotra; Lan Wu; Jeryl Whitelock
| Year of publication: |
2013
|
|---|---|
| Authors: | Malhotra, Naresh K. ; Wu, Lan ; Whitelock, Jeryl |
| Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 30.2013, 1, p. 7-20
|
| Subject: | Internationales Marketing | International marketing | Marktforschung | Market research | Bibliometrie | Bibliometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009730631