Analýza podpor marketingové činnosti využívaných firmami v České Republice
Year of publication: |
2009
|
---|---|
Authors: | Hommerová, Dita ; Králová, Lenka |
Published in: |
E + M ekonomie a management. - Liberec : Techn. Univ., ISSN 1212-3609, ZDB-ID 2538244-5. - Vol. 12.2009, 3, p. 77-90
|
Subject: | Marketingmanagement | Marketing management | IT-gestütztes Marketing | Computer-assisted marketing | Beziehungsmarketing | Relationship marketing | Wettbewerbsvorteil | Competitive advantage | Tschechien | Czech Republic |
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