How information technology resources can provide a competitive advantage in customer service
Jay B. Barney and Gautam Ray
| Year of publication: |
2009
|
|---|---|
| Authors: | Barney, Jay B. ; Ray, Gautam |
| Published in: |
Planning for information systems. - Armonk, NY [u.a.] : M.E.Sharpe, ISBN 0-7656-1950-4. - 2009, p. 444-453
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| Subject: | IT-gestütztes Marketing | Computer-assisted marketing | Wettbewerbsvorteil | Competitive advantage | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Ressourcenorientierter Ansatz | Resource-based view |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003866549