Pengaruh Bauran Pemasaran Jasa Terhadap Loyalitas Konsumen Pada AJB BumiPutera 1912 Cabang Balige
This study entitled "Effect of Service Marketing Mix Of Consumer Loyalty At AJB Bumiputera 1912 Balige Branch. " This study aims to determine and analyze the influence of Services Marketing Mix consists of product, price, promotion, place, people process, customer loyalty services to the AJB Bumiputera 1912 Balige Branch.This research is a kind of explanation of research, ie research that can be assessed according to its level based on the purpose and object. The population in this study were all customers of AJB Bumiputera 1912 Balige Branch. The analytical method used is descriptive analysis and statistical methods used multiple linear regression tool, significant testing and simultaneous testing of significant partial. Data processed by using spss 16.0 for windows. The data used are primary and secondary data. This study used a sample of 99 respondents drawn based research used purposive sampling.Based on the results of this research is that simultaneously the value of service marketing mix consisting of product (X1), price (X2), promotion (X3), where (X4), people (X5), process (X6), consumer services (X7) significant effect on consumer loyalty AJB Bumiputera 1912 Branch Balige by F test (12.226)> F table (2.6) and partial test results showed that the product variable (X1), where (X4), people (X5), and positive berpengaaruh not significant, the price (X2), promotion (X3), process (X6), consumer services (X7) has positive and significant impact on consumer loyalty to the AJB Bumiputera 1912 Balige Branch.
Year of publication: |
2011-06-28
|
---|---|
Authors: | Situngkir, Faber B.P |
Other Persons: | Marhayanie (contributor) |
Subject: | Bauran Pemasaran Jasa | Loyalitas Konsumen |
Saved in:
freely available
Saved in favorites
Similar items by subject
-
Saragih, Dedi Sanjaya, (2011)
- More ...
Similar items by person
-
Analisis Kualitas Pelayanan Terhadap Kepuasan Konsumen Mie Tek-Tek Salero Kito Medan.
Nasution, Mahyudin, (2011)
-
Soelistiariny, Bebbie Rulita, (2011)
- More ...