Analyse des positionnements perçus et diffusés des marques de distributeurs
Magali Jara
| Year of publication: |
2009
|
|---|---|
| Authors: | Jara, Magali |
| Published in: |
Revue Gestion 2000 : management & prospective. - Louvain-la-Neuve : Recherches et Publ. en Management, ISSN 0773-0543, ZDB-ID 1415978-8. - Vol. 26.2009, 5, p. 109-122
|
| Subject: | Handelsmarke | Store brand | Wettbewerb | Competition | Konsumentenverhalten | Consumer behaviour | Wettbewerbsstrategie | Competitive strategy | Frankreich | France |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | French |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003950026