Retail brand equity : conceptualization and measurement
Year of publication: |
2012
|
---|---|
Authors: | Jara, Magali ; Cliquet, Gérard |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 19.2012, 1, p. 140-149
|
Subject: | Einzelhandel | Retail trade | Markenführung | Brand management | Markenimage | Brand image | Frankreich | France |
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