Analyse des Werbeträgers
Karl Robl
| Year of publication: |
1974
|
|---|---|
| Authors: | Robl, Karl |
| Publisher: |
Stuttgart : Poeschel |
| Subject: | Werbungsmittel | Werbeträger | Mediaanalyse |
| Extent: | X, 150 S. |
|---|---|
| Series: | Abhandlungen zur Werbewissenschaft und Werbepraxis. - Stuttgart : Poeschel, ISSN 0567-5030, ZDB-ID 989299-0. - Vol. 10 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | German |
| Thesis: | Zugl.: Erlangen-Nürnberg, Univ., Diss., 1974 |
| ISBN: | 3-7910-0164-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013386663