Analysing customer defections and their effects on corporate performance: The case of Indco
Year of publication: |
1996
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Authors: | Page, M. ; Pitt, L. ; Berthon, P. ; Money, A. |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 12.1996, 7, p. 617-628
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