Analysing Indian consumers' online shopping and pruchasing behaviour
Year of publication: |
July-December 2015
|
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Authors: | Narula, Sandeep |
Published in: |
Manthan : journal of commerce and management. - Delhi : Journal Press India, ISSN 2347-4440, ZDB-ID 2802084-4. - Vol. 2.2015, 2, p. 14-49
|
Subject: | Online buyers | Online non buyers | Experienced goods buyers | Search good buyers | Online buying intention | Online purchsing intention | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Indien | India | Social Web | Social web | Kundenzufriedenheit | Customer satisfaction |
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