Analysing productivity of digital marketing investments through selected metrics
Kamalpreet Kaur and Lalit Mohan Kathuria
| Year of publication: |
2023
|
|---|---|
| Authors: | Kaur, Kamalpreet ; Kathuria, Lalit Mohan |
| Published in: |
International journal of business innovation and research : IJBIR. - Genève [u.a.] : Inderscience Enterprises, ISSN 1751-0260, ZDB-ID 2436046-6. - Vol. 32.2023, 1, p. 126-146
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| Subject: | digital marketing | productivity | marketing investments | metrics | return on investment | ROI | Online-Marketing | Internet marketing | Return on Investment | Return on investment |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBIR.2023.134257 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014438457